DataSwitch, a custom data orchestration platform, breaks down marketing silos by aggregating, organizing, interpreting, and activating your data to achieve centralized cross-channel audience insights so you exceed your marketing goals.
CONVERSION PATH REPORTING
CONSUMER DATA MANAGEMENT
MERGE YOUR DATA. MASTER YOUR MARKETING.
CENTRALIZE YOUR MARKETING CHANNELS
Your team uses tons of different platforms (some of which haven’t been opened in a while… we get it). Save time and energy by consolidating your tools to run search and social campaigns, view cross-channel audience data, and determine ad parameters all in one place.
A SINGLE SOURCE OF TRUTH OF YOUR AUDIENCE
One brand + multiple teams = countless data streams. By intelligently aggregating different tools and platforms, DataSwitch ensures that you have a single source of truth for your brand’s data from customer views to performance metrics.
EXPAND AND ENRICH YOUR AUDIENCE DATA
Every interaction consumers have with your brand—from ad impressions to site visits—is fed back to DataSwitch’s audience profiles to enrich your understanding of their behavior. DataSwitch creates a 360 view of your customers by determining who individual customers are across channels and devices, and connecting that information to emails you’ve collected.
GENERAL DATA PROTECTION REGULATION (GDPR)
GDPR you ready for May 25th? With DataSwitch, build custom consent pop ups and automate “forget me” request data removal. The platform creates segments based on how users opt in/out of data collection by channel and device. Brands can see which touchpoints are driving the most consent responses in order to understand what’s working and what’s not.
CONNECT THE DOTS ON CROSS-CHANNEL SUCCESS
Understanding why one campaign works and another doesn't is tough. With DataSwitch, you can dig into cross-channel campaigns by the creatives displayed, audiences targeted, and ad channel partners used to accurately understand and optimize your marketing efforts. Plus, see how audiences overlap and create segments targeting your most engaged consumers.
ACHIEVE ATTRIBUTION UNDERSTANDING
After consolidating your data streams, DataSwitch uses audience ID tracking to determine who your customers are across all brand channels. With cross-channel audience insights, you can obtain accurate information on conversion paths and which aspects of your campaigns are driving real results.
DATA-DRIVEN ORGANIZATIONS USE DATASWITCH.
Learn more about how DataSwitch's Audience Manager, Campaign Manager and Publisher Manager can help you and your team achieve data-driven success.
Know your audience and leverage that knowledge to improve marketing performance.
- Build 360 customer views by consolidating 1st, 2nd and 3rd party data.
- Enrich audience segments with behavioral data collected from your campaigns.
- Create rich audience segments or drill down to individual profile views for insight on specific behavior, GDPR consent responses, and more.
- Use segment data across all of your campaigns, sites and properties to scale even further.
Optimize your omnichannel marketing campaigns using enriched audience segments and accurate conversion path flows.
- Centralize your efforts with partners like Facebook, MailChimp, and Google AdWords, plus display partners including TheTradeDesk and Simplifi.
- Run campaigns across multiple platforms, networks, devices, and channels.
- Combine your segment data with precision targeting and advanced budget strategy.
For brands who publish 3rd party ad content on-site, Publisher Manager mediates auctions across unlimited demand side platforms using your own audience data and centralizes ad performance analysis across all of your properties.
- Manage (and fill!) ad units with precision targeting and enriched audience data
- Sell every impression at the best price by managing all inventory from one place
- Get granular insights on performance by device used, targeting parameters, channel, and placement.