DataSwitch

You don’t need a crystal ball to predict who your customers are or how they’ll interact with cross-channel campaigns. Not with DataSwitch, that is. Learn how our data orchestration platform helps brands organize and use their data to connect with customers more effectively.

What is DataSwitch?

DataSwitch is a data orchestration platform that uses your data to target the right people, at the right time, in the right place—every time. Specifically, the platform allows brands to:

Launch more targeted
campaigns across every channel

Integrate different data
sources and platforms

Mix, match, and
merge audience data

Improve audience
segments automatically

How Data Orchestration Works

Read our white paper to learn how data orchestration helps brands organize and leverage data to better connect with customers.

Data Orchestration White paper - Dataswitch

Why DataSwitch

DataSwitch’s three modules—Audience Manager, Campaign Manager, and Publisher Manager—cover the customer lifecycle from end-to-end. By connecting your data (site visits, email lists, etc.) with 3rd party channel information and launching multichannel campaigns in one place, DataSwitch allows you to do more with your data than ever before.

Audience Manager

DataSwitch uses audience ID matching to determine who your customers are across all channels and devices. From this omnichannel data, you can create more insightful behavioral segments like conversion paths and cross-channel engagement levels.

  • Build 360 customer views by consolidating 1st, 2nd and 3rd party data.
  • See custom audience reports, including individual profiles views and GDPR consent responses.
  • Continually enrich audience segments with behavioral data collected from campaigns.

Campaign Manager

Campaign Manager simplifies campaign set up interfaces. It also uses enriched segments from Audience Manager to optimize your marketing campaigns. Once cross-channel campaigns are running, Campaign Manager dynamically allocates budget based on which segments/channels are performing and provides high level reports on what’s working and what’s not.

  • Run campaigns across multiple platforms, networks, devices, and channels.
  • See reports on how campaigns using enriched audience segments are performing.
  • Centralize campaigns running via Facebook, MailChimp, AdWords, Simplifi, TradeDesk, and more.
campaign-manager - Dataswitch

Publisher Manager

For brands who publish 3rd party ads on-site, Publisher Manager mediates auctions across unlimited demand side platforms to ensure you get the best price possible for your ad space. Using your own audience data, Publisher Manager centralizes ad performance analysis across all of your properties.

  • Manage (and fill!) ad units with precision targeting and enriched audience data.
  • Sell every impression at the best price by managing inventory from one place.
  • Get granular insights on display ad performance by device used, targeting parameters, channel, and site placement.
campaign-manager - Dataswitch

What Dataswitch Solves

Getting More Leads
Getting More Leads
It’s tough to understand why one campaign brings in more leads than another. DataSwitch digs into cross-channel campaigns by creatives displayed, audiences targeted, and ad channels used to improve your marketing efforts. Plus, see how audiences overlap and build segments targeting your most engaged users.
Promoting Digital Transparency
Promoting Digital Transparency
A brand’s success depends on audience trust. That’s why DataSwitch’s helps you segment your data properly—making it easy to explain how it is stored and why you need it. The platform even allows brands to provide users with maps of 3rd parties who have their data upon request.
Taking ownership Of Your Data
Taking ownership Of Your Data
Facebook, AdWords, and other 3rd party platforms don’t provide sufficient insight into who you’re targeting during campaigns. DataSwitch uncovers this anonymous data by connecting 3rd party customer insights with actions taken on your site to build more holistic customer views.
Pinpointing Campaign Attribution
Pinpointing Campaign Attribution
You don’t have one user for social and another for search, but the same person researching and purchasing across every channel on different devices. DataSwitch connects who those customers are (email, IP Address) with how they behave (social activity, time on site), and merges it to attribute campaign conversion paths.
Managing Multi-System Chaos
Managing Multi-System Chaos
From Facebook to AdWords and even Salesforce, your teams use tons of different platforms. Save time and energy by consolidating tools (and the data they’ve amassed) to run search and social campaigns, view cross-channel audience data, and determine ad parameters all in one place.
Understanding Customers Holistically
Understanding Customers Holistically
From ad impressions to site visits, interactions users have with your campaigns are fed back into audience segments to enrich your understanding of their behavior. Plus, DataSwitch determines who customers are across channels and devices, and connects that data to emails you’ve collected for 360 customers views.
Simplifying Personalization
Simplifying Personalization
You need to understand customer behavior across all channels and devices to create personalized experiences. By pulling omnichannel user data and matching/merging it (site visits, email, in-store activity, etc.), DataSwitch helps you understand customers holistically to create more personalized campaigns.
Aligning Your Data With the GDPR
Aligning Your Data With the GDPR
Collect, organize, and use data in a way that provides safe user experiences. From granular consent to forget me requests, DataSwitch creates segments based on how users opt in/out of data collection by channel and device. Plus, custom reports show where your GDPR strategy is working and where it’s not.

Data Orchestration in a nutshell

See the process of Data Orchestration in this short video; How it works and why it can help target your ideal customers by providing better insight into who they are across all channels and devices.

Learn how DataSwitch can help you integrate your tech stack, orchestrate your data, and solve your biggest marketing challenges.

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