Identity solutions for AdTech

There are new technical options for building an identity graph at scale. This is especially urgent given the imminent phase out of third-party cookies.

In the ad tech world, the user ID-matching process is key to producing high-quality data for ad requests, reporting, and audience targeting.

Sovrn provides advertising tools, technologies and services to tens of thousands of content creators. They also offer access to a massive data commons that provides extraordinary insights, helping their customers grow their businesses and increase revenue. The data commons has proven invaluable to content creators, but it requires Sovrn to maintain a large identity graph.

Companies rely on consumer data to inform their marketing plans, and online activity is only part of the picture. That’s why our client uses location data metrics to deliver information on consumers’ involvement with the physical world. With this complete picture of consumer behavior, their business clients can make intelligent decisions.

Our expertise in providing high-volume transaction processing systems makes us an ideal partner in understanding and mapping customer identity.