Ad insights

Transform users into decision-makers by understanding and taking action on data in real-time.

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For over 10 years and over dozens of software development engagements we consistently deliver custom quality software grounded in a deep domain expertise in AdTech… it’s our passion. Our experience in large scale data can help organizations understand behaviors and gain insight on trends and behaviors.

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Cross-Channel Attribution Modeling

Create models that accurately attribute conversions and interactions across multiple channels and touchpoints, helping to understand the true effectiveness of each element in the marketing mix.
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Real-Time Reporting

Provide real-time analytics and interactive dashboards that offer insights into campaign performance, audience engagement, and market trends, aiding in swift decision-making.
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Machine Learning Data Pipelines

Consume, transform, and pre-aggregate large streams of data so they can be easily used by data science teams to create test hypotheses.

Insights Case Studies / Whitepapers

Solutions for AdTech Insights

Lineate’s core competency has always been data at scale. This proved a natural fit for the AdTech industry.
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Sovrn: Efficient Data Delivery

Sovrn provides advertising tools, technologies and services to tens of thousands of content creators. They also offer access to a massive data commons that provides extraordinary insights, helping their customers grow their businesses and increase revenue. The data commons has proven invaluable to content creators, but it requires Sovrn to maintain a large identity graph.
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33Across: Five Billion Daily Events, One Near-Real-Time Dashboard

33Across is a tech company that assists their clients in capturing consumer attention in the era of automated advertising. 33Across's programmatic ad platform helps premier publishers like Warner Bros. and USA Today place less intrusive ads, optimize yield, and gain actionable insights.
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Data as a service: Fast, user-friendly reporting for hundreds of billions of records

Our client is a privacy-focused marketplace that provides search integrations for advertisers and publishers to serve pay-per-click ads in response to consumers’ searches.
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AdTech news
Recommendations For Implementing Retargeting In The Google Privacy Sandbox

Recommendations For Implementing Retargeting In The Google Privacy Sandbox

2024-05-21

Learn how to implement retargeting with Google's Privacy Sandbox and Protected Audience API. Expert tips and recommendations from Lineate.

Standardizing AdTech data ingestion with Lineate’s Data Octopus architecture

Standardizing AdTech data ingestion with Lineate’s Data Octopus architecture

2024-05-13

AdTech companies are constantly making business decisions based on data integrated from all kinds of places. Some of this data is fairly typical relational data pulled from databases, APIs, or reports

Approach and challenges in implementing householding ad tech solutions in the real world

Approach and challenges in implementing householding ad tech solutions in the real world

2024-03-27

We dive into the technical intricacies of implementing a householding solution in a specific real-world scenario and the challenges we encountered in getting an implementation that performs well.

Challenges and Strategies in Implementing Householding

Challenges and Strategies in Implementing Householding

2024-03-27

In our experience, householding emerges as the most intriguing solution amidst the current cookieless landscape.

Why householding is the best solution to cookieless… for now

Why householding is the best solution to cookieless… for now

2024-03-19

We are all on a path to moving away from third-party cookies in all browsers. Most providers in the ad tech industry have spent the past few years trying to figure out how to evolve their businesses to the new reality.