Let's work together to find the smartest path to your customers
We have the expertise to help you solve the most complex business challenges with technology. Our team of 200 engineers and product success people use lean innovation at every turn to get you to market quickly.
Tap the power of your data to target, personalize and convert. We help you understand, aggregate, integrate and activate all types of data to maximize acquisition and retention. Give your data a purpose in life.
We specialize in building scalable, fault tolerant systems that grow with your business. Intelligence-fueled features make more satisfied customers and we carry that through in everything we build.
Get to market faster by working with our product team members, who are experts in MVP Iteration, and apply lean & agile methodologies to everything we build. We deliver software early, we deliver it often, and we deliver it well.
Segmented audiences, hyper-targeted multi-channel campaigns and optimized inventory require push and pull of millions of data points in real-time. DataSwitch has it under control.
Match and merge 1st and 3rd party data to build 360 customer views, enrich with behavioral and demographic data points and use segments across campaigns.
Run unlimited omni-channel marketing campaigns across multiple DSPs, networks, devices, and channels using your segments with precision targeting, advanced budget strategy and creative management.
Monetize your content by mediating auctions across unlimited 3rd party DSPs fueled by your audience data. Manage and serve ads across all of your properties, and analyze results to ensure optimal performance.
With over a decade of experience building scalable, fault-tolerant web applications that are equipped to handle billions of transactions and terabytes of data. We thrill at the chance to help companies like yours leap over the next hurdle. Making products more intelligent whether its rolling out a custom CMS that populates over 2,000 websites, building a realtime bidding ad platform, or a complex data-fueled subscription offers system, our work has one thing in common - we work with companies who don't settle for ordinary, and don't stop at "good-enough".
High Load applications
This is where the fun is. Our engineers thrive off the tricky problems of scale whether it's horizontally distributed architecture, combining technologies to manage realtime and batch processing, designing architecture that grows along with our customers successes is the fun part.
Our 150 engineers + 50 project success members utilize agile, kanban, and lean principles to execute intelligently every step of the way. We've mastered the build- measure- learn loop and wouldn't work any other way.
Using data to connect and engage audiences and users is smart business but it can also be good business. A targeted ad, a special offer at just the right moment, a message that conveys understanding, anticipating needs and wants based on behavior done right can actually bring joy and good to people, any time any where.
Get to Market, fast
Maybe more important than anything else, we know how to execute, do it quickly and well (some say, better than most). Most of our customers are pretty brilliant in their own right and crave like-minded folks to get their apps, platforms, features out the door and in their customers hands. We design MVPs for just about all our work, delivery early and often, learning and improving each day.
Find the possibilities in your data
Latest News & Insights
Thoughts, Trends & Ideas from Our Team
The average online purchase is preceded by five to 10 different brand interactions, according to research from Teradata. Pinpointing which campaigns, ads, emails or combination thereof are driving conversion is called attribution—and it’s currently one of the biggest unsolved mysteries of the marketing world. Besides figuring out how purchases can be attributed to brand touchpoints,[…]
Artificial intelligence and machine learning are becoming increasingly important within the marketing world. And those hesitant about adopting it? Well, they may soon find themselves falling behind. In 2017, 53 percent of U.S. companies were implementing Big Data-based analytics functions, reports Dresner — up from just 17 percent in 2015. The most common advantage cited[…]
The EU’s General Data Protection Regulation (GDPR) takes effect on May 25th. The law requires that brands receive explicit consent from consumers to collect data. Plus, consumers must have easy access to withdrawing their consent at all times. While many brands have appointed data compliance teams in anticipation of the law, compliance is only a[…]
Over the past year, many U.S. and European tech companies have been preparing for Europe’s impending consumer data protection law — the General Data Protection Regulation, or GDPR. The change takes effect May 25. Once implemented, companies will need consent before gathering information about users online. And after a user has given consent, companies must[…]
Consumers want more personalized online experiences and marketers need data to give them what they want—simple, right? Unfortunately, not quite. Audiences want custom experiences when interacting with a brand, but they often have concerns about how and where their data is being used. Similarly, marketers want customer data to make more informed campaign decisions, but[…]
In spite of nagging problems with fraud and transparency, programmatic advertising is expected to be more popular than ever in 2018. In fact, a recent Dun & Bradstreet report indicates 63 percent of B2B marketers in the U.S. now buy or sell through the automated methodology, while 64 percent who do so plan to spend[…]
It’s taken place gradually over the last decade, but analysts say 2018 will be a huge year for the advancement of digital technology in the healthcare realm. “No one can dispute technology’s ability to enable us all to live longer, healthier lives,” writes Daniel Newman in Forbes. “From surgical robots to smart hospitals, the digital[…]
Here’s what we know so far: CMOs now hold more power than CIOs on budgeting and spending on technology; budgets have increased steadily from 9 – 12% of company revenue in past 3 years; 75% of CMOs control tech spend for marketing, ecommerce and similar areas, and also own more of sales funnel; 80% have[…]
While eye-popping inventions like humanoid robots, self-driving cars and smart drones tend to get a lot of consumer-facing press these days, the real technology story for marketers this year may be the availability of highly valuable consumer data. Thanks to much-heralded improvements in AI and machine learning, marketers are able to extrapolate much more specific[…]
Time never stands still when it comes to technology, and the coming year will be no exception. As AI and machine learning create advanced gadgets that can surpass the human brain in aggregating and interpreting information, we can expect businesses to become better-informed and more effective in many of their strategies. Here are the 3[…]