Let's work together to find the smartest path to your customers
We have the expertise to help you solve the most complex business challenges with technology. Our team of 200 engineers and product success people use lean innovation at every turn to get you to market quickly.
Tap the power of your data to target, personalize and convert. We help you understand, aggregate, integrate and activate all types of data to maximize acquisition and retention. Give your data a purpose in life.
We specialize in building scalable, fault tolerant systems that grow with your business. Intelligence-fueled features make more satisfied customers and we carry that through in everything we build.
Get to market faster by working with our product team members, who are experts in MVP Iteration, and apply lean & agile methodologies to everything we build. We deliver software early, we deliver it often, and we deliver it well.
Segmented audiences, hyper-targeted multi-channel campaigns and optimized inventory require push and pull of millions of data points in real-time. DataSwitch has it under control.
Match and merge 1st and 3rd party data to build 360 customer views, enrich with behavioral and demographic data points and use segments across campaigns.
Run unlimited omni-channel marketing campaigns across multiple DSPs, networks, devices, and channels using your segments with precision targeting, advanced budget strategy and creative management.
Monetize your content by mediating auctions across unlimited 3rd party DSPs fueled by your audience data. Manage and serve ads across all of your properties, and analyze results to ensure optimal performance.
With over a decade of experience building scalable, fault-tolerant web applications that are equipped to handle billions of transactions and terabytes of data. We thrill at the chance to help companies like yours leap over the next hurdle. Making products more intelligent whether its rolling out a custom CMS that populates over 2,000 websites, building a realtime bidding ad platform, or a complex data-fueled subscription offers system, our work has one thing in common - we work with companies who don't settle for ordinary, and don't stop at "good-enough".
High Load applications
This is where the fun is. Our engineers thrive off the tricky problems of scale whether it's horizontally distributed architecture, combining technologies to manage realtime and batch processing, designing architecture that grows along with our customers successes is the fun part.
Our 150 engineers + 50 project success members utilize agile, kanban, and lean principles to execute intelligently every step of the way. We've mastered the build- measure- learn loop and wouldn't work any other way.
Using data to connect and engage audiences and users is smart business but it can also be good business. A targeted ad, a special offer at just the right moment, a message that conveys understanding, anticipating needs and wants based on behavior done right can actually bring joy and good to people, any time any where.
Get to Market, fast
Maybe more important than anything else, we know how to execute, do it quickly and well (some say, better than most). Most of our customers are pretty brilliant in their own right and crave like-minded folks to get their apps, platforms, features out the door and in their customers hands. We design MVPs for just about all our work, delivery early and often, learning and improving each day.
Find the possibilities in your data
Latest News & Insights
Thoughts, Trends & Ideas from Our Team
As businesses across the world get ready for Europe’s General Data Protection Regulation or GDPR, many are assessing the security of their data management platforms to protect themselves from massive GDPR fines. Many already utilize the digital tools that consolidate audience data for marketing and other functions. But their security features are about to become[…]
With the recent Facebook data debacle, data privacy is top of mind. Just in time for May 25, the date that the General Data Protection Regulation (GDPR) goes into effect in the E.U., setting a new standard for the protection of consumer data. And it’s not just European countries that are going to be affected[…]
Brands and agencies alike from eMarketer to Group M to General Electric and more came together at Modern Marketing Summit 2018 on April 17 to discuss the top trends they’ve noticed and strategies they use to address ongoing challenges such as capturing customer attention, personalizing content, and allocating marketing spend. Here’s what we learned: Why[…]
As businesses across the world prepare for Europe’s General Data Protection Regulation or GDPR —the rule coming May 25 that restricts usage of online data gathered from customers—experts believe a comprehensive customer data platform (CDP) is essential to organizing your data safely and achieving GDPR success. Why CDPs Matter CDPs are ideal for marketers who[…]
Subscription services offering everything from clothes to food to alcohol to software to media are becoming a popular option for many Americans, with Pymnts.com recently placing the number of U.S. vendors alone at 11 million. As part of a typical subscription program, customers sign up for a company to send them curated products — often[…]
Shoppers who prefer the tactile experience of in-store browsing can relax; online stores aren’t slated to overtake in-person stores anytime soon. Sure, online sales are growing faster than in-person sales for many retailers. But 92 percent of all purchases are still made offline, and forward-thinking companies are combining online and offline offerings to reap the[…]
Brands worldwide are counting down the days to May 25, 2018. This is the date that the General Data Protection Regulation (GDPR), a far-reaching law that strengthens data privacy protection, goes into effect. On this day, companies located in the European Union, even those that are outside of the EU but still offer goods and[…]
The average online purchase is preceded by five to 10 different brand interactions, according to research from Teradata. Pinpointing which campaigns, ads, emails or combination thereof are driving conversion is called attribution—and it’s currently one of the biggest unsolved mysteries of the marketing world. Besides figuring out how purchases can be attributed to brand touchpoints,[…]
Artificial intelligence and machine learning are becoming increasingly important within the marketing world. And those hesitant about adopting it? Well, they may soon find themselves falling behind. In 2017, 53 percent of U.S. companies were implementing Big Data-based analytics functions, reports Dresner — up from just 17 percent in 2015. The most common advantage cited[…]
The EU’s General Data Protection Regulation (GDPR) takes effect on May 25th. The law requires that brands receive explicit consent from consumers to collect data. Plus, consumers must have easy access to withdrawing their consent at all times. While many brands have appointed data compliance teams in anticipation of the law, compliance is only a[…]