Let's work together to find the smartest path to your customers
We have the expertise to help you solve the most complex business challenges with technology. Our team of 200 engineers and product success people use lean innovation at every turn to get you to market quickly.
Tap the power of your data to target, personalize and convert. We help you understand, aggregate, integrate and activate all types of data to maximize acquisition and retention. Give your data a purpose in life.
We specialize in building scalable, fault tolerant systems that grow with your business. Intelligence-fueled features make more satisfied customers and we carry that through in everything we build.
Get to market faster by working with our product team members, who are experts in MVP Iteration, and apply lean & agile methodologies to everything we build. We deliver software early, we deliver it often, and we deliver it well.
Match and merge 1st and 3rd party data to build 360 customer views, enrich with behavioral and demographic data points and use segments across campaigns.
Run unlimited omni-channel marketing campaigns across multiple DSPs, networks, devices, and channels using your segments with precision targeting, advanced budget strategy and creative management.
Monetize your content by mediating auctions across unlimited 3rd party DSPs fueled by your audience data. Manage and serve ads across all of your properties, and analyze results to ensure optimal performance.
With over a decade of experience building scalable, fault-tolerant web applications that are equipped to handle billions of transactions and terabytes of data. We thrill at the chance to help companies like yours leap over the next hurdle. Making products more intelligent whether its rolling out a custom CMS that populates over 2,000 websites, building a realtime bidding ad platform, or a complex data-fueled subscription offers system, our work has one thing in common - we work with companies who don't settle for ordinary, and don't stop at "good-enough".
High Load applications
This is where the fun is. Our engineers thrive off the tricky problems of scale whether it's horizontally distributed architecture, combining technologies to manage realtime and batch processing, designing architecture that grows along with our customers successes is the fun part.
Our 150 engineers + 50 project success members utilize agile, kanban, and lean principles to execute intelligently every step of the way. We've mastered the build- measure- learn loop and wouldn't work any other way.
Using data to connect and engage audiences and users is smart business but it can also be good business. A targeted ad, a special offer at just the right moment, a message that conveys understanding, anticipating needs and wants based on behavior done right can actually bring joy and good to people, any time any where.
Get to Market, fast
Maybe more important than anything else, we know how to execute, do it quickly and well (some say, better than most). Most of our customers are pretty brilliant in their own right and crave like-minded folks to get their apps, platforms, features out the door and in their customers hands. We design MVPs for just about all our work, delivery early and often, learning and improving each day.
Latest News & Insights
Thoughts, Trends & Ideas from Our Team
Every year, thousands of people from around the globe flock to Boston for INBOUND—the nation’s premiere marketing & sales event. With hundreds of breakaways per day, there was a lot of information to take in. Not to worry—we’ve got you covered (whether or not you attended the event). Here are the top 3 insights from[…]
It’s a myth that success in retail starts and ends during the holidays. The strongest (and most successful) retailers know that the key to capturing customer attention during the holiday season is about staying top of mind well beforehand—and data orchestration allows brands to do just that. Data Orchestration is the process by which brands[…]
When it comes to marketing, it’s all about ROI. Return on investment. What you’re reaping from your marketing campaigns. Are they resulting in new leads? Sales? Engagement with customers? More than ever before, marketers are under pressure to justify their spending, especially when it comes to technology, and that has led marketing technology vendors (martech)[…]
For time-strapped marketers, marketing automation can be a godsend. After all, it allows you to near instantly take care of repetitive tasks across multiple channels— tasks that could otherwise take countless hours of marketing manpower. However, the technology still has its limitations. Learn more about why marketing automation isn’t always automatic and what you can[…]
With the impact of rapidly shifting technology on the retail trade, it’s vitally important for retailers to anticipate and adapt to customer needs—a task that’s impossible without a true understanding of who customers are, how they shop, and what they need. All of which require data to address. Read on for tips and tools retailers[…]
The term “data silos” has been thrown around with increasing frequency lately. What are they, exactly? A data silo is data that is isolated, out on its own. It occurs for a few different reasons, and oftentimes it happens just because of the way companies are structured. Different teams with different skill sets working on[…]
Data is the epicenter of a marketer’s job, and everyone is vying to use it to the fullest. Data-driven marketing, first and foremost, means knowing your customers. Who they are; what, when and how they buy; how you can meet their needs in the future or right now. That means capturing the data, understanding it,[…]
While many brands want to show customers that they take data privacy seriously, collecting, organizing, and using data as outlined in GDPR has turned out to be tougher than expected. One company, let’s call them Need Way More GDPR Consent Inc., faced three challenges about the best way to approach GDPR. Learn how they used[…]
Facebook has brought data abuse to the top of everyone’s minds… but the truth about Facebook’s data privacy struggles? They are a part of a much bigger, industry-wide problem. First, it was the Cambridge Analytica scandal in which the third-party data firm had harvested the data of some 87 million Facebook users and used it[…]
Some might say that “marketing is marketing” whether you’re talking about a B2B or B2C company. The truth? B2C and B2B companies use data differently. While both should heavily rely on data to reach their customers, their are several key differences in what that message should be and how data plays into the effort based[…]