Let's work together to find the smartest path to your customers
We have the expertise to help you solve the most complex business challenges with technology. Our team of 200 engineers and product success people use lean innovation at every turn to get you to market quickly.
Tap the power of your data to target, personalize and convert. We help you understand, aggregate, integrate and activate all types of data to maximize acquisition and retention. Give your data a purpose in life.
We specialize in building scalable, fault tolerant systems that grow with your business. Intelligence-fueled features make more satisfied customers and we carry that through in everything we build.
Get to market faster by working with our product team members, who are experts in MVP Iteration, and apply lean & agile methodologies to everything we build. We deliver software early, we deliver it often, and we deliver it well.
Segmented audiences, hyper-targeted multi-channel campaigns and optimized inventory require push and pull of millions of data points in real-time. DataSwitch has it under control.
Match and merge 1st and 3rd party data to build 360 customer views, enrich with behavioral and demographic data points and use segments across campaigns.
Run unlimited omni-channel marketing campaigns across multiple DSPs, networks, devices, and channels using your segments with precision targeting, advanced budget strategy and creative management.
Monetize your content by mediating auctions across unlimited 3rd party DSPs fueled by your audience data. Manage and serve ads across all of your properties, and analyze results to ensure optimal performance.
With over a decade of experience building scalable, fault-tolerant web applications that are equipped to handle billions of transactions and terabytes of data. We thrill at the chance to help companies like yours leap over the next hurdle. Making products more intelligent whether its rolling out a custom CMS that populates over 2,000 websites, building a realtime bidding ad platform, or a complex data-fueled subscription offers system, our work has one thing in common - we work with companies who don't settle for ordinary, and don't stop at "good-enough".
High Load applications
This is where the fun is. Our engineers thrive off the tricky problems of scale whether it's horizontally distributed architecture, combining technologies to manage realtime and batch processing, designing architecture that grows along with our customers successes is the fun part.
Our 150 engineers + 50 project success members utilize agile, kanban, and lean principles to execute intelligently every step of the way. We've mastered the build- measure- learn loop and wouldn't work any other way.
Using data to connect and engage audiences and users is smart business but it can also be good business. A targeted ad, a special offer at just the right moment, a message that conveys understanding, anticipating needs and wants based on behavior done right can actually bring joy and good to people, any time any where.
Get to Market, fast
Maybe more important than anything else, we know how to execute, do it quickly and well (some say, better than most). Most of our customers are pretty brilliant in their own right and crave like-minded folks to get their apps, platforms, features out the door and in their customers hands. We design MVPs for just about all our work, delivery early and often, learning and improving each day.
Latest News & Insights
Thoughts, Trends & Ideas from Our Team
In reaction to spiraling security and privacy threats, blockchain technology is being studied for possible usage by more and more businesses around the world. As of this July, blockchain was being considered by more than half of the world’s large corporations, reports Juniper Research, with two-thirds of all firms planning to integrate some form of it[…]
As the ability to leverage data increasingly becomes a competitive differentiator, more businesses seek to monetize data by selling it outright or leveraging it to add value to products and services. It’s only logical that companies making significant investments in procuring data are seeking ways to recoup such investments. IDC predicts 100 percent of large businesses worldwide[…]
As programmatic continues to grow exponentially, digital social news and entertainment company BuzzFeed is one of the latest major ad venues to come aboard. Over the summer the global firm, which reportedly halved its budget to an estimated $250 million last year, began to sell display ads programmatically. Before then, the company monetized its digital presence via[…]
To speed research response times, online questionnaire provider SurveyMonkey is now offering survey services across devices, instead of the email it’s primarily relied on since starting up in 1999. Analysts see the move of the global company as a bid for part of the $25 billion global market research business. Already, some 35 percent of[…]
The word on the street is, our capacity to learn about each other is rising almost beyond measure due to the rise of the behemoth IoT. Of course, that’s exciting news to marketers who have long struggled to figure out what their specific audiences want and need so they can provide it to them. The[…]
Blockchain is making such rapid inroads across industries its impact is being compared to that of the internet. In general terms, the ledger technology allows for secure online transactions of all varieties without need for middlemen of any kind, quickly and transparently tracking the movement of assets while reducing the risk of fraud. Many expect[…]
Data integration may sound like just another marketing term, but it’s important to any company seeking to optimize the scads of customer data now achievable through technology. The term describes the centralization of multifaceted, multichannel customer data into a single view (often housed in the cloud) to create a complete, 360-degree profile of your customer[…]
Clearly, the world is embracing mHealth. Health care info communicated via mobile device is being incorporated by consumers and health care professionals worldwide, creating an industry slated to be worth $26 billion this year, with 33.5 percent growth projected annually through 2020. On the provider side, some 84 percent of physicians in the U.S. now use smartphones for professional purposes, while 66[…]
The option of buying TV ads programmatically has yet to gain real traction and is set to represent a modest 3 percent of ad spending this year. But next year the methodology is expected to ramp up to 6 percent of ad spending, jumping 105 percent to rake in some $4.43 billion. Analysts attribute the increase to easier[…]
A bit of good news for advertisers: Global ad fraud is slated to take a significant downward turn this year, dropping 10 percent over last year. Businesses worldwide should expect to lose about $6.3 billion globally as a result, reports the Association of National Advertisers (ANA). But some firms are making more progress than others; the top[…]