As Retail Media Networks (RMNs) continue to expand, the need for consistent measurement, reporting accuracy, and regulatory compliance has never been more pressing.

At Lineate, we work with retailers to solve these challenges with smart, scalable AdTech solutions. Let’s explore the three biggest pain points in running a retail media network—and how to fix them.

The modern digital landscape is a complicated one. Whether it’s the issue of how to manage massive amounts of data, an increased focus on consumer privacy, or the general shift in customer preferences towards personalization

LLMs open doors for contextual targeting and revenue opportunities for publishers

The Aerospike Graph database really shines in cases where the amount of graph-like data does not fit into cluster RAM, and it provides a compelling scaling story for graph query loads.

Far too often, various tools disrupt your team’s workflow. The job gets fragmented into multiple, Far too often

Graph databases can be useful in many AdTech use cases, especially those related to identity mapping and user profiles.

In the fast-paced world of advertising technology (AdTech), ensuring the quality and reliability of digital platforms and campaigns is paramount. Because AdTech involves very large amounts of user data and experiences rapid technological change, QA is especially hard. We have a six-point quality assurance (QA) plan that has proven effective.