Solutions for Retail Media Networks
Our AdTech expertise enables us to help you solve data management, integration, inventory management, performance management, and ad attribution challenges
Retail Media Network Challenges
Fragmented Data & System Integration
Retail media networks struggle to connect multiple systems, platforms, and APIs, leading to data silos, inefficiencies, and inconsistent ad delivery.
Lack of Transparent Performance Measurement
Without accurate tracking and attribution, advertisers lack visibility into campaign effectiveness, making it difficult to optimize ad spend and maximize ROI.
Regulatory & Compliance Uncertainty
Navigating GDPR, CCPA, and IAB standards can be complex, creating compliance risks and challenges in maintaining data security and advertiser trust
Inefficient Ad Inventory Management
Poorly managed ad inventory can result in missed revenue opportunities, over/under-serving of ads, and ineffective campaign pacing, reducing overall network profitability.
We can help with
🚀Data integration
We can help you solve complex data integration problems—integrating different systems, platforms, and APIs can be an enormous headache. Our expertise ensures that advertisers can seamlessly align their systems with your retail media network’s infrastructure for efficient ad delivery, real-time data synchronization, and optimal campaign performance. Custom-built APIs for effortless system integration. Cloud-based infrastructure for scalable data synchronization. Unified Data Lakes to centralize data on all aspects of ad delivery and the audience
📊 Accurate Measurement & Attribution
We can help you enhance ad performance tracking across multiple touchpoints, providing advertisers with transparent, reliable insights. Without accurate attribution, advertisers struggle to understand the true impact of their campaigns. Our solutions ensure real-time measurement and actionable analytics. AI-powered audience segmentation for precise audience insights. Advanced attribution modeling for accurate performance analysis. Automated real-time reporting dashboards to eliminate manual tracking inefficiencies.
🛡️ Regulatory Compliance & Standartization
We can help you navigate the complexities of GDPR, CCPA, and IAB standards, ensuring that your retail media network remains compliant and secure. Protecting consumer data while maintaining advertiser trust is critical in today’s privacy-first environment. How We Solve It: IAB/MRC-compliant measurement frameworks for accurate ad tracking. Privacy-first data architecture ensuring GDPR and CCPA compliance. Secure cleanroom integrations to enable data collaboration with advertisers.
📈 Ad Inventory Optimization & Yield Management
We can help you maximize ad inventory efficiency across multiple channels, reducing inefficiencies and unlocking revenue potential. Poorly managed inventory can lead to missed opportunities and underperformance—our solutions ensure optimized ad placement and real-time yield adjustments. How We Solve It: -AI-driven inventory management for -real-time adjustments. -Dynamic ad placement optimization to maximize revenue. -Automated pacing and budget controls to prevent overspending or underserving.
