5 Ways Netflix Uses Data to Win the World of Streaming Entertainment

Netflix has become the undisputed king in streaming entertainment. The company has over 100 million customers (and more that still using their friends’ credentials…) and an astoundingly low 9% [...]

How Women-Owned Businesses Use Data To Succeed

Many people are wondering if 2019 is the year that women fully break the glass ceiling, get equal pay, and find themselves in positions of power—especially in technology fields (we sure hope [...]

Why GDPR is Your Chance to Provide Unmatched User Value

European companies and those who process the data of EU citizens are expected to spend upwards of $1.4 million toward GDPR compliance efforts by May 25, and American companies are not far behind. [...]

Getting started with AI: Initial steps for marketers

In a few years’ time, AI will be so efficient in providing information about consumers that very little marketing will be based on guesswork or intuition. That’s the prediction of analysts [...]

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