Many people are wondering if 2019 is the year that women fully break the glass ceiling, get equal pay, and find themselves in positions of power—especially in technology fields (we sure hope [...]
To attract new audiences and engage current audiences further, arts organizations and the entertainment industry must tap into their data. But, knowing how to use your data first requires asking [...]
It’s a myth that success in retail starts and ends during the holidays. The strongest (and most successful) retailers know that the key to capturing customer attention during the holiday season [...]
When it comes to marketing, it’s all about ROI. Return on investment. What you’re reaping from your marketing campaigns. Are they resulting in new leads? Sales? Engagement with [...]
For time-strapped marketers, marketing automation can be a godsend. After all, it allows you to near instantly take care of repetitive tasks across multiple channels— tasks that could otherwise [...]
The term “data silos” has been thrown around with increasing frequency lately.
While many brands want to show customers that they take data privacy seriously, collecting, organizing, and using data as outlined in GDPR has turned out to be tougher than expected. One company, [...]
GDPR gives consumers more control over their data. And with data top of mind, brands have an opportunity to stand out by using it to improve customer experience long-term. Explore How To Be The [...]