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What do Warby Parker, Plated, and Casper (the mattress company, not the friendly ghost) have in common? All three have utilized a direct-to-consumer model of engagement to achieve global [...]

Most companies have tons of data at their disposal, but have no clue where to start when it comes to using it effectively to reach and retain customers. Basically, figuring out the best way to [...]

One of the biggest myths in tech? Having data = great marketing. The reality: Data is only as good as your ability to access & use it effectively. According to Forrester, a 10% increase in [...]

It’s a myth that success in retail starts and ends during the holidays. The strongest (and most successful) retailers know that the key to capturing customer attention during the holiday season [...]

When it comes to marketing, it’s all about ROI. Return on investment. What you’re reaping from your marketing campaigns. Are they resulting in new leads? Sales? Engagement with [...]

The term “data silos” has been thrown around with increasing frequency lately. 

Data is the epicenter of a marketer’s job, and everyone is vying to use it to the fullest.

While many brands want to show customers that they take data privacy seriously, collecting, organizing, and using data as outlined in GDPR has turned out to be tougher than expected. One company, [...]

Facebook has brought data abuse to the top of everyone’s minds.

Some might say that “marketing is marketing” whether you’re talking about a B2B or B2C company. The truth? B2C and B2B companies use data differently. While both should heavily rely on data to [...]