How B2C & B2B Companies Use Data Differently

Some might say that “marketing is marketing” whether you’re talking about a B2B or B2C company. The truth? B2C and B2B companies use data differently. While both should heavily rely on data to [...]

The Top 4 Challenges Marketers Face (& How To Solve Them)

During a time when customer data is revolutionizing the way companies interact with their customers, marketing has never been more complex. Marketers are juggling more channels, more choices, [...]

Why GDPR is Your Chance to Provide Unmatched User Value

European companies and those who process the data of EU citizens are expected to spend upwards of $1.4 million toward GDPR compliance efforts by May 25, and American companies are not far behind. [...]

Delighting with Data: Merging In-Store & Online Experiences

Shoppers who prefer the tactile experience of in-store browsing can relax; online stores aren’t slated to overtake in-person stores anytime soon. Sure, online sales are growing faster than [...]

Getting started with AI: Initial steps for marketers

In a few years’ time, AI will be so efficient in providing information about consumers that very little marketing will be based on guesswork or intuition. That’s the prediction of analysts [...]

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