You’ve got mail (but chances are you don’t want it). People want to be informed about products and services that are relevant, but hate being inundated with (bad) emails. Every time an irrelevant [...]
In 2017, The Economist stated that personal data has outpaced oil as the most valuable resource in the world—and it has only become more valuable since GDPR. Nearly a year ago, the E.U. enacted [...]
At this point, you’ve heard it so much that you know it in your bones—to build a brand, customer data is paramount. But, having a giant pile of data and knowing what to do with it are two very [...]
The term “data silos” has been thrown around with increasing frequency lately.
Location, location, location. It’s a phrase we all know about real estate, but the same could be said for marketing efforts. Capturing customer attention starts with location data because [...]
European companies and those who process the data of EU citizens are expected to spend upwards of $1.4 million toward GDPR compliance efforts by May 25, and American companies are not far behind. [...]
The EU’s General Data Protection Regulation (GDPR) takes effect on May 25th. The law requires that brands receive explicit consent from consumers to collect data. Plus, consumers must have easy [...]