Why Capturing Customer Attention Starts with Location Data

Location, location, location. It’s a phrase we all know about real estate, but the same could be said for marketing efforts. Capturing customer attention starts with location data because [...]

Why Customer Data Platforms are Crucial to GDPR Success

As businesses across the world prepare for Europe’s General Data Protection Regulation or GDPR —the rule coming May 25 that restricts usage of online data gathered from customers—experts believe [...]

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