Insights

thoughts, trends & ideas from our team

data management platform

Can your data management platform handle Europe’s GDPR?

As businesses across the world get ready for Europe’s General Data Protection Regulation or GDPR, many are assessing the security of their data management platforms to protect themselves from massive GDPR fines. Many already utilize the digital tools that consolidate audience data for marketing and other functions. But their security features are about to become[…]

guide to GDPR

What’s Next: A Marketer’s Guide to GDPR After May 25

With the recent Facebook data debacle, data privacy is top of mind. Just in time for May 25, the date that the General Data Protection Regulation (GDPR) goes into effect in the E.U., setting a new standard for the protection of consumer data. And it’s not just European countries that are going to be affected[…]

mms takeaway

The 3 Key Takeaways from Modern Marketing Summit NY

Brands and agencies alike from eMarketer to Group M to General Electric and more came together at Modern Marketing Summit 2018 on April 17 to discuss the top trends they’ve noticed and strategies they use to address ongoing challenges such as capturing customer attention, personalizing content, and allocating marketing spend. Here’s what we learned: Why[…]

GDPR SUCCESS

Why Customer Data Platforms are Crucial to GDPR Success

As businesses across the world prepare for Europe’s General Data Protection Regulation or GDPR —the rule coming May 25 that restricts usage of online data gathered from customers—experts believe a comprehensive customer data platform (CDP) is essential to organizing your data safely and achieving GDPR success. Why CDPs Matter CDPs are ideal for marketers who[…]

subscription services

How Subscription Services Use Data To Engage Customers

Subscription services offering everything from clothes to food to alcohol to software to media are becoming a popular option for many Americans, with Pymnts.com recently placing the number of U.S. vendors alone at 11 million. As part of a typical subscription program, customers sign up for a company to send them curated products — often[…]

Delighting with Data- Merging In-Store & Online Experiences

Delighting with Data: Merging In-Store & Online Experiences

Shoppers who prefer the tactile experience of in-store browsing can relax; online stores aren’t slated to overtake in-person stores anytime soon. Sure, online sales are growing faster than in-person sales for many retailers. But 92 percent of all purchases are still made offline, and forward-thinking companies are combining online and offline offerings to reap the[…]

How Google, Amazon, Facebook, and More are Addressing GDPR

How Google, Amazon, Facebook, and More are Addressing GDPR

Brands worldwide are counting down the days to May 25, 2018. This is the date that the General Data Protection Regulation (GDPR), a far-reaching law that strengthens data privacy protection, goes into effect. On this day, companies located in the European Union, even those that are outside of the EU but still offer goods and[…]

The Key To Solving Your Marketing Attribution Problem

The Key to Solving your Marketing Attribution Problem

The average online purchase is preceded by five to 10 different brand interactions, according to research from Teradata. Pinpointing which campaigns, ads, emails or combination thereof are driving conversion is called attribution—and it’s currently one of the biggest unsolved mysteries of the marketing world. Besides figuring out how purchases can be attributed to brand touchpoints,[…]

6 Ways to Leverage Artificial Intelligence in Your Marketing Strategy

6 Ways to Leverage Artificial Intelligence in Your Marketing Strategy

Artificial intelligence and machine learning are becoming increasingly important within the marketing world. And those hesitant about adopting it? Well, they may soon find themselves falling behind. In 2017, 53 percent of U.S. companies were implementing Big Data-based analytics functions, reports Dresner — up from just 17 percent in 2015. The most common advantage cited[…]

Why Your Marketing Department is Key to GDPR Success

Why Your Marketing Department is Key to GDPR Success

The EU’s General Data Protection Regulation (GDPR) takes effect on May 25th. The law requires that brands receive explicit consent from consumers to collect data. Plus, consumers must have easy access to withdrawing their consent at all times. While many brands have appointed data compliance teams in anticipation of the law, compliance is only a[…]