Most companies have tons of data at their disposal, but have no clue where to start when it comes to using it effectively to reach and retain customers. Basically, figuring out the best way to manage and use data is a massive problem. With about 2.5 exabytes of data produced per person each day and the expected annual world data total to rise to 44 zettabytes (44 trillion gigabytes) by 2020, an urgent question is emerging: How can companies leverage data effectively to drive more personalized marketing experiences?
Take a look at the infographic below to learn how untapped data can lead to revenue loss and customer experience decline——and most importantly, find out how data orchestration can help your company more easily access its data and address this issue. Interested in seeing how data orchestration works firsthand? Schedule your personalized platform demo here.