Clients: Foreknow + DataSwitch
From Concept to Billion Dollar

Within six weeks of utilizing DataSwitch, Foreknow turned its algorithm into a fully functional geo-targeting marketing tool and now supports a major restaurant chain with 922 locations across the country, earning $1.8B in annual revenue.

About Foreknow

Foreknow empowers brands in the food and beverage industry with real-time location data and predictive customer insight to send users special offers and coupons at the right time, every time.

The Challenge

Foreknow wasn’t sure how to put its predictive algo- rithm to use. They needed a solution for adapting their technology to different customers, pushing messag- ing to users, and creating relevant customer segments based on the location data collected. Plus, they needed a proof of concept quickly to showcase their idea to brands like TGI Fridays, Speedway, and Wahoo.

Foreknow and DataSwitch
Foreknow and DataSwitch

The Approach

Foreknow partnered with Lineate to create a minimum viable product (MVP) using DataSwitch –Lineate’s cus- tom data orchestration platform.

The Solution

With DataSwitch’s three modules (Audience Manager, Campaign Manager and Publisher Manager), ForeKnow was able to bring their algorithm to life by:

  • Organizing all location-based customer and track-ing engagement metrics from published ads and messaging (Audience Manager)
  • Using data from Audience Manager to fuel flow, timing, and look of sms messages and in-app campaigns (Campaign Manager)
  • Centralizing where ads from Campaign Manager are published and automating the ad inventory bidding process (Publisher Manager)
Foreknow and DataSwitch
Foreknow and DataSwitch

The Results

Within six weeks of utilizing DataSwitch, Foreknow turned its algorithm into a fully functional geo-targeting marketing tool. Aside from ongoing talks with Speed- way, Wahoo, and Slapfish, Foreknow is now supporting a major restaurant chain with 992 stores across the country earning $1.8B in annual revenue.

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