On May 25, 2018, the EU’s General Data Protection Regulation goes into effect. Simply put, GDPR ensures consumers understand how brands are using their personal information and gives them the power to view, limit, or delete their data altogether at any time.
The GDPR Readiness Quiz
Brands worldwide must create marketing strategies that align with data collection under GDPR. Companies that don’t adapt in time may lose customers and in some cases, be subject to fines up to $28,400,000.
Make sure your marketing strategy is where it should be before May 25th. Take the quiz to assess your brand’s GDPR readiness now!
Tackle GDPR with Lineate
Lineate's DataSwitch platform allows you to give your customers access to their data while providing you with a central way of managing, tracking, and optimizing customer consent collection on an operational level.
Customer Insights and Reports.
DataSwitch provides high level reports on customer consent by segment & channel to give marketers an understanding of which messages are generating the best (and worst) responses. Some reports include:
- Top 5 audience segments with the most requests to be forgotten
- Top 5 channels with most requests to be forgotten
- Top 5 segments with the most types of consent granted