On May 25, 2018, the EU’s General Data Protection Regulation goes into effect. Simply put, GDPR ensures consumers understand how brands are using their personal information and gives them the power to view, limit, or delete their data altogether at any time.


The GDPR Readiness Quiz

Brands worldwide must create marketing strategies that align with data collection under GDPR. Companies that don’t adapt in time may lose customers and in some cases, be subject to fines up to $28,400,000.

Make sure your marketing strategy is where it should be before May 25th. Take the quiz to assess your brand’s GDPR readiness now!

Tackle GDPR with Lineate

Lineate's DataSwitch platform allows you to give your customers access to their data while providing you with a central way of managing, tracking, and optimizing customer consent collection on an operational level.

Here's how:

Customer Insights and Reports.

DataSwitch provides high level reports on customer consent by segment & channel to give marketers an understanding of which messages are generating the best (and worst) responses. Some reports include:

  • Top 5 audience segments with the most requests to be forgotten
  • Top 5 channels with most requests to be forgotten
  • Top 5 segments with the most types of consent granted

Hands-On Data Management.

DataSwitch addresses consumers’ requests directly by providing them access to view their data, erasing their data everywhere it’s been used, or limiting how brands use consumer data by channel or segment upon request.

Generate Consent Pop Ups.

Companies need to provide consumers with the opportunity to opt in or out of data collection on a granular level. DataSwitch handles this process for you by generating custom, branded consent collection pop ups for companies to use across all of their owned properties.


Whether you've been preparing for GDPR for years or you're just getting started on your journey, get in touch with one of our experts today for a free assessment about your approach to consumer data collection as outlined by GDPR.