How to Organize Data to Understand and Improve GDPR Consent

While many brands want to show customers that they take data privacy seriously, collecting, organizing, and using data as outlined in GDPR has turned out to be tougher than expected. One company, [...]

What U.S. Brands Can Do Now to Prepare for GDPR

It’s time to take a hard look at your data practices, specifically how you collect, store and use it. That’s because the General Data Protection Regulation (GDPR) tsunami is about to [...]

The 3 Key Takeaways from Modern Marketing Summit NY

Brands and agencies alike from eMarketer to Group M to General Electric and more came together at Modern Marketing Summit 2018 on April 17 to discuss the top trends they’ve noticed and strategies [...]

The Key to Solving your Marketing Attribution Problem

The average online purchase is preceded by five to 10 different brand interactions, according to research from Teradata. Pinpointing which campaigns, ads, emails or combination thereof are [...]

Why the EU’s General Data Protection Regulation Matters for U.S. Firms

Over the past year, many U.S. and European tech companies have been preparing for Europe’s impending consumer data protection law—the General Data Protection Regulation, or GDPR. The change takes [...]

Until industry standards are set, data transparency will remain a struggle for marketers

Consumers want more personalized online experiences and marketers need data to give them what they want—simple, right? Unfortunately, not quite. Audiences want custom experiences when interacting [...]

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