How to Organize Data to Understand and Improve GDPR Consent

While many brands want to show customers that they take data privacy seriously, collecting, organizing, and using data as outlined in GDPR has turned out to be tougher than expected. One company, [...]

How B2C & B2B Companies Use Data Differently

Some might say that “marketing is marketing” whether you’re talking about a B2B or B2C company. The truth? B2C and B2B companies use data differently. While both should heavily rely on data to [...]

Why Capturing Customer Attention Starts with Location Data

Location, location, location. It’s a phrase we all know about real estate, but the same could be said for marketing efforts. Capturing customer attention starts with location data because [...]

Why GDPR is Your Chance to Provide Unmatched User Value

European companies and those who process the data of EU citizens are expected to spend upwards of $1.4 million toward GDPR compliance efforts by May 25, and American companies are not far behind. [...]

The 3 Key Takeaways from Modern Marketing Summit NY

Brands and agencies alike from eMarketer to Group M to General Electric and more came together at Modern Marketing Summit 2018 on April 17 to discuss the top trends they’ve noticed and strategies [...]

Why Customer Data Platforms are Crucial to GDPR Success

As businesses across the world prepare for Europe’s General Data Protection Regulation or GDPR —the rule coming May 25 that restricts usage of online data gathered from customers—experts believe [...]

The Key to Solving your Marketing Attribution Problem

The average online purchase is preceded by five to 10 different brand interactions, according to research from Teradata. Pinpointing which campaigns, ads, emails or combination thereof are [...]

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