How to Organize Data to Understand and Improve GDPR Consent

While many brands want to show customers that they take data privacy seriously, collecting, organizing, and using data as outlined in GDPR has turned out to be tougher than expected. One company, [...]

Infographic: How Consumers Really Feel About Data

You hear it all the time: Data is a brand’s most valuable asset. With technology making it easier than ever to collect data, brands are increasingly using it to improve their products—and losing [...]

GDPR Day Recap: Lessons Learned & What To Expect

Before May 25, there was speculation on what would happen after GDPR. People assumed Google and Facebook would come out ahead. Others surmised that blocking EU citizens would be “a last resort.” [...]

Infographic: How To Be The Brand Everyone Opts In To

GDPR gives consumers more control over their data. And with data top of mind, brands have an opportunity to stand out by using it to improve customer experience long-term. Explore How To Be The [...]

Making The Most Of GDPR: A Long-Term Strategy Guide For Marketers

Concerns about data privacy have been on the rise for years, and GDPR is your chance to address them. In Making The Most Of GDPR: A Long-Term Strategy Guide For Marketers, you’ll learn how [...]

Why Capturing Customer Attention Starts with Location Data

Location, location, location. It’s a phrase we all know about real estate, but the same could be said for marketing efforts. Capturing customer attention starts with location data because [...]

The Top 4 Challenges Marketers Face (& How To Solve Them)

During a time when customer data is revolutionizing the way companies interact with their customers, marketing has never been more complex. Marketers are juggling more channels, more choices, [...]

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