How Retailers Can Organize Customer Data to Survive (& Thrive)

With the impact of rapidly shifting technology on the retail trade, it’s vitally important for retailers to anticipate and adapt to customer needs—a task that’s impossible without a true [...]

How to Organize Data to Understand and Improve GDPR Consent

While many brands want to show customers that they take data privacy seriously, collecting, organizing, and using data as outlined in GDPR has turned out to be tougher than expected. One company, [...]

Infographic: How Consumers Really Feel About Data

You hear it all the time: Data is a brand’s most valuable asset. With technology making it easier than ever to collect data, brands are increasingly using it to improve their products—and losing [...]

Why Capturing Customer Attention Starts with Location Data

Location, location, location. It’s a phrase we all know about real estate, but the same could be said for marketing efforts. Capturing customer attention starts with location data because [...]

What U.S. Brands Can Do Now to Prepare for GDPR

It’s time to take a hard look at your data practices, specifically how you collect, store and use it. That’s because the General Data Protection Regulation (GDPR) tsunami is about to [...]

Can your data management platform handle Europe's GDPR?

As businesses across the world get ready for Europe’s General Data Protection Regulation or GDPR, many are assessing the security of their data management platforms to protect themselves from [...]

Why the EU’s General Data Protection Regulation Matters for U.S. Firms

Over the past year, many U.S. and European tech companies have been preparing for Europe’s impending consumer data protection law—the General Data Protection Regulation, or GDPR. The change takes [...]

Using Data to Push the Boundaries of Possibilities

While eye-popping inventions like humanoid robots, self-driving cars and smart drones tend to get a lot of consumer-facing press these days, the real technology story for marketers this year may [...]

Getting started with AI: Initial steps for marketers

In a few years’ time, AI will be so efficient in providing information about consumers that very little marketing will be based on guesswork or intuition. That’s the prediction of analysts [...]

page 1 of 2

Start typing and press Enter to search