The Top 4 Challenges Marketers Face (& How To Solve Them)

During a time when customer data is revolutionizing the way companies interact with their customers, marketing has never been more complex. Marketers are juggling more channels, more choices, [...]

What U.S. Brands Can Do Now to Prepare for GDPR

It’s time to take a hard look at your data practices, specifically how you collect, store and use it. That’s because the General Data Protection Regulation (GDPR) tsunami is about to [...]

Why the EU’s General Data Protection Regulation Matters for U.S. Firms

Over the past year, many U.S. and European tech companies have been preparing for Europe’s impending consumer data protection law—the General Data Protection Regulation, or GDPR. The change takes [...]

Until industry standards are set, data transparency will remain a struggle for marketers

Consumers want more personalized online experiences and marketers need data to give them what they want—simple, right? Unfortunately, not quite. Audiences want custom experiences when interacting [...]

Using Data to Push the Boundaries of Possibilities

While eye-popping inventions like humanoid robots, self-driving cars and smart drones tend to get a lot of consumer-facing press these days, the real technology story for marketers this year may [...]

SurveyMonkey providing omnichannel results, but can you use them?

To speed research response times, online questionnaire provider SurveyMonkey is now offering survey services across devices, instead of the email it’s primarily relied on since starting up in [...]

Power in numbers: How data integration boosts marketing strategy

Data integration may sound like just another marketing term, but it’s important to any company seeking to optimize the scads of customer data now achievable through technology. The term describes [...]

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