How Women-Owned Businesses Use Data To Succeed

Women’s History Month is right around the corner, and people are wondering if 2019 is the year that women fully break the glass ceiling, get equal pay, and find themselves in positions of [...]

How B2C & B2B Companies Use Data Differently

Some might say that “marketing is marketing” whether you’re talking about a B2B or B2C company. The truth? B2C and B2B companies use data differently. While both should heavily rely on data to [...]

Infographic: How To Be The Brand Everyone Opts In To

GDPR gives consumers more control over their data. And with data top of mind, brands have an opportunity to stand out by using it to improve customer experience long-term. Explore How To Be The [...]

Why Capturing Customer Attention Starts with Location Data

Location, location, location. It’s a phrase we all know about real estate, but the same could be said for marketing efforts. Capturing customer attention starts with location data because [...]

The Top 4 Challenges Marketers Face (& How To Solve Them)

During a time when customer data is revolutionizing the way companies interact with their customers, marketing has never been more complex. Marketers are juggling more channels, more choices, [...]

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